Attention is the battlefield - Social Media Advocacy is here to help you win

Decision makers and their staff are spending more time on social media than ever. While inboxes, phone lines, and newspapers can still be penetrated with strategic deployment, public social feeds remain wide open.

Attention is currency now, and campaigns that fail to show up where power is scrolling risk being ignored.

That is why we built Social Media Advocacy.

Our Social Media Advocacy feature helps campaigns put their cause directly in front of politicians across every major social platform. This is not generic social sharing. It is coordinated digital pressure built for real organizing and real power.

Social Media Advocacy, Explained

Social Media Advocacy is a digital advocacy tactic that enables supporters to publicly message decision-makers across multiple social platforms.

Your supporters choose their favourite social media platform, and New/Mode automatically inserts their legislative rep's profile tag or inserts a hashtag. 

When a supporter takes action, their message is shared on platforms like Instagram, Bluesky, Threads, TikTok, X, and more. These messages appear in public spaces where officials, their teams, journalists, and the public can see them.

It helps campaigns create visible public pressure, build momentum, and grow long-term organizing power by showing up where power is already paying attention.

This turns individual actions into visible collective pressure.

Every action taken also triggers an email sent to the targeted politicians, providing an extra alert about the social media message. 

How Social Media Advocacy Works

The experience is simple for both organizers and supporters.

Supporters take one action.

That action enables supporters to publish messages across multiple social platforms.

One campaign creates visibility everywhere power is scrolling.

There is no complicated setup. Campaigns configure the message once, and supporters amplify it automatically across platforms.

Why Public Visibility Matters Now

Private channels like emails and phone calls still matter, but they are no longer enough on their own. Public pressure works differently and more visibly.

Increased public accountability

When supporters tag a decision maker in a public post, that message is visible to their staff, the media, and the broader public. This visibility creates accountability in a way private messages cannot.

Momentum builds when people show up together

This is not one post at a time. When hundreds or thousands of supporters take action, decision makers see coordinated visibility across platforms. That kind of momentum is hard to ignore.

Every action builds organizing power

• The best way to get social media audiences onto

One moment of action becomes long-term capacity for your movement.

How Is Social Media Advocacy Different From Social Sharing

Social Media Advocacy is built specifically for advocacy campaigns and organizers.

It is not about impressions or vanity metrics.

It is about connecting supporter voices directly to real people with real power.

It is digital pressure designed for campaigns, movements, and organizers.

This is how movements break through online.

Which Platforms Does Social Media Advocacy Support

Social Media Advocacy allows supporters to send public messages across multiple social platforms, including Instagram, Bluesky, Threads, Facebook, TikTok, LinkedIn, and X.

No major platform is off limits. No voice is left unheard.

Who Is Social Media Advocacy For

Social Media Advocacy is designed for campaigns, organizations, and movements that need to apply visible public pressure while growing their supporter base.

It is especially effective for organizations targeting elected officials, government agencies, and corporations that actively monitor social media.

Key Benefits of Social Media Advocacy

1. Put pressure on politicians in public
2. Reach decision makers across multiple social platforms
3. Organically grow your followers and mailing list
4. Simple setup for organizers and supporters

Organize Where Power Scrolls

Power is online. Decision makers are watching social feeds. Their teams are monitoring mentions. Journalists are scanning public posts for signals of momentum.

Campaigns that organize where power scrolls stay visible, relevant, and impossible to ignore.

Social Media Advocacy makes that possible.

How to Get Started With Social Media Advocacy

Social Media Advocacy is available on the Teams plan and above. Create your account, or if you want a guided walkthrough, book a call with a Campaign Advisor.

We are happy to show you how Social Media Advocacy works and how to use it effectively for your next campaign.

👉 Get started with Social Media Advocacy today