In 2026, Advocacy and Organizing Will Get Smart About Social Media Platforms

We all recognize that we’re operating in a deeply fragmented social media environment.

Our forthcoming Future of Political Engagement Report will reinforce this point and offer strategies to adapt our work to ever-changing algorithms.

But at New/Mode, we’re not waiting to put our learnings into action.

Last month, we launched our Social Growth feature, which optimizes advocacy campaigns for organic growth on social media.

Optimizing organic social sharing is ironically one of the best ways to get audiences on social media onto your email list – the engagement channel you can control more than others.

It’s essential that our campaigns are optimized for the social platforms of today, not yesterday.

Modern social platforms average 9x the engagement of older platforms. New/Mode now automatically optimizes your campaigns for sharing on Bluesky, Instagram, WhatsApp, TikTok, LinkedIn, Facebook, X, and any other platforms that come next—no manual effort required.

But what about advocacy? New/Mode was one of the first platforms to offer a Click-to-Tweet-your-Rep advocacy tactic many years back. 

We shut that feature down last year after Elon Musk destroyed Twitter as a one-stop shop for targeting politicians on social media. 

Since then, we’ve been plotting our return to advocacy on social platforms, and now we’re ready to share where we are headed.

In January, New/Mode will release a brand new tactic called Social Advocacy.

Having supporters send messages to politicians on social platforms is essential for any advocacy campaign, and we’re excited to help make it easier.

New/Mode’s new Social Advocacy tactic will empower supporters to get your message to politicians through multiple social platforms – including Bluesky and Instagram.

Join us for a video Sneak Peek of this new Social Advocacy tactic on December 18 at 2 PM EST / 11 AM PST.

*Everyone who signs up for the session will be notified when this tactic is available and will receive discounted access. 

In the webinar, you’ll get an exclusive preview of a powerful new social media advocacy feature.
We’ll also share expert insights into the social media strategies fueling today’s most effective progressive campaigns.

I hope to see you soon!