--- title: "Webinar: Skilling Up on SMS: Best Practices for Campaigners 📲" description: You’ve mastered email and social media engagement — but are you ready to reach even more supporters by text? As part of our commitment to collaboration... image: https://www.newmode.net/hubfs/NewMode_March2020_Theme/images/1_N-O7m3prsNzcC8oaiI5k-w.jpeg --- You’ve mastered email and social media engagement — but are you ready to reach even more supporters by text? [Rachel Phan](https://www.newmode.net/blog/author/rachel-phan) #### 潘美美, best known by her Anglo name Rachel Phan, is a… # Webinar: Skilling Up on SMS: Best Practices for Campaigners 📲 [![Rachel Phan](https://www.newmode.net/hs-fs/hubfs/Rachel%20Phan%20headshot%20May%202021.jpg?width=80&height=80&name=Rachel%20Phan%20headshot%20May%202021.jpg) ](https://www.newmode.net/blog/author/rachel-phan) [Rachel Phan](https://www.newmode.net/blog/author/rachel-phan) Mar 2, 2020 ![Blog image - newmode.net](https://www.newmode.net/hs-fs/hubfs/NewMode_March2020_Theme/images/1_N-O7m3prsNzcC8oaiI5k-w-1.jpeg?width=640&height=379&name=1_N-O7m3prsNzcC8oaiI5k-w-1.jpeg) You’ve mastered email and social media engagement — but are you ready to reach even more supporters by text? As part of our commitment to collaboration, New/Mode regularly partners with members of our community to deliver free training webinars that build our collective capacity, inspire, and help us win. We joined forces with Betty Won, Senior Engagement Specialist at [Stratcom](https://www.stratcom.ca/). Together, [we took a deep-dive into 5 case studies on the do’s and don’ts of reaching your supporters via text](https://www.newmode.net/webinars/smsbestpractices). ## **Skilling Up on SMS: Best Practices for Campaigners 📲** **Tuesday, March 3, 2020 at 1 p.m. EST** [Get the recording for this webinar](https://www.newmode.net/webinars/smsbestpractices) **Learning Outcomes:** 1. The difference between peer-to-peer, broadcast, text, chatbots, and more — and when to use each to meet your campaign goals 2. How to personalize your campaign and your call to action to meet your audience where they are 3. Case studies of super inspiring campaigns in the US, Canada, and UK that used SMS actions for fundraising, increasing event turnout, member engagement, GOTV, acquisition, and more The webinar was recorded. [Grab the recording here.](https://www.newmode.net/webinars/smsbestpractices) --- *Edit: After many conversations with our subscribers, New/Mode has decided that it's time for us to deepen our focus on our core Civic Impact features. This deepened focus means that as of June 1, 2021 we will push the pause button on our SMS keyword and outreach actions and they will no longer be accessible.* [Civictech](https://www.newmode.net/blog/tag/civictech) [Webinar](https://www.newmode.net/blog/tag/webinar) [Events](https://www.newmode.net/blog/tag/events) [Digital Campaigns](https://www.newmode.net/blog/tag/digital-campaigns) [Sms](https://www.newmode.net/blog/tag/sms) [![Rachel Phan](https://f.hubspotusercontent40.net/hub/2288048/hubfs/Rachel%20Phan%20headshot%20May%202021.jpg?width=160&height=160&length=200&name=Rachel%20Phan%20headshot%20May%202021.jpg) ](https://www.newmode.net/blog/author/rachel-phan) Written by ## [Rachel Phan](https://www.newmode.net/blog/author/rachel-phan) #### 潘美美, best known by her Anglo name Rachel Phan, is a writer based in Toronto. ## More From New/Mode Blog #### More on Sms from New/Mode Blog #### More on Sms from New/Mode Blog ### [How AccessBC Won Free Contraception in British Columbia | Case Study](https://www.newmode.net/blog/accessbc-free-contraception-case-study) [![Jessica Currie](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///ywAAAAAAQABAAACAUwAOw==) ](https://www.newmode.net/blog/author/jessica-currie) [Jessica Currie](https://www.newmode.net/blog/author/jessica-currie) in [New/Mode Blog](https://www.newmode.net/blog) Mar 5 #### More on Sms from New/Mode Blog #### More on Sms from New/Mode Blog ### [Office Hours - How to Reach Decision Makers With Social Media Advocacy](https://www.newmode.net/blog/latest-office-hours-what-is-social-media-advocacy-watch-the-walkthrough-and-learn-how-to-reach-decision-makers-online) [![Jessica Currie](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///ywAAAAAAQABAAACAUwAOw==) ](https://www.newmode.net/blog/author/jessica-currie) [Jessica Currie](https://www.newmode.net/blog/author/jessica-currie) in [New/Mode Blog](https://www.newmode.net/blog) Mar 2 #### More on Sms from New/Mode Blog #### More on Sms from New/Mode Blog ### [In 2026, Advocacy and Organizing Will Get Smart About Social Media Platforms](https://www.newmode.net/blog/social-advocacy) [![Steve Anderson](https://cdn2.hubspot.net/hub/2288048/hubfs/NewMode_March2020_Theme/images/steve_anderson.png?width=40&height=40&name=steve_anderson.png) ](https://www.newmode.net/blog/author/steve-anderson) [Steve Anderson](https://www.newmode.net/blog/author/steve-anderson) in [New/Mode Blog](https://www.newmode.net/blog) Dec 9 ![](https://px.ads.linkedin.com/collect/?pid=1941068&fmt=gif) ![](https://px.ads.linkedin.com/collect/?pid=1941068&fmt=gif) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Rachel Phan", "url" : "https://www.newmode.net/blog/author/rachel-phan" }, "dateModified" : "2025-05-26T13:37:12.320Z", "datePublished" : "2020-03-02T13:38:00.000Z", "headline" : "Webinar: Skilling Up on SMS: Best Practices for Campaigners 📲", "image" : [ "https://www.newmode.net/hubfs/NewMode_March2020_Theme/images/1_N-O7m3prsNzcC8oaiI5k-w.jpeg" ], "mainEntityOfPage" : { "@id" : "https://www.newmode.net/blog/webinar-skilling-up-on-sms-best-practices-for-campaigners-39be981d2003", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.newmode.net/hubfs/Primary-Full-Horizonta-2.png" }, "name" : "New/Mode" } } ```