--- title: "Master Digital Engagement: Build and Mobilize Power for Your Campaigns" description: A free training from Vanessa Serna, a digital campaigning expert who has worked at Greenpeace, Caring Across Generations, SEIU, Amnesty International. image: https://www.newmode.net/hubfs/free%20training%20session.%20Learn%20how%20to%20use%20digital%20engagement%20to%20build%20and%20mobilize%20power%20(1).jpg --- Some additional information in one line [Steve Anderson](https://www.newmode.net/blog/author/steve-anderson) #### Steve Anderson is the co-founder and chief strategist… # Master Digital Engagement: Build and Mobilize Power for Your Campaigns [![Steve Anderson](https://www.newmode.net/hs-fs/hubfs/NewMode_March2020_Theme/images/steve_anderson.png?width=80&height=80&name=steve_anderson.png) ](https://www.newmode.net/blog/author/steve-anderson) [Steve Anderson](https://www.newmode.net/blog/author/steve-anderson) Jun 26, 2024 ![Screenshot 2024-06-26 at 10.19.23](https://www.newmode.net/hs-fs/hubfs/Screenshot%202024-06-26%20at%2010.19.23.png?width=640&height=379&name=Screenshot%202024-06-26%20at%2010.19.23.png) Ever wanted to learn how to use digital engagement to build and mobilize power? Get hands on training from Vanessa Serna, a digital campaigning expert who has worked at Greenpeace, Caring Across Generations, Stand.Earth, SEIU 1021 and Amnesty International USA. In this 45-minute training, we'll run through the ins and out of using "engagement strategy" to build power for your campaign. [Download the recording here](https://hubs.li/Q02DrPX00) ## What you'll learn in the training You'll learn how to: - Embrace strategic digital engagement. - Build supporter relationships and commitment over time. - Turn online relationships into power ## About the speakers   **VANESSA SERNA (TRAINER)** *Director of Marketing and Communications, Amnesty International USA*   Vanessa Serna is a long-time digicomms professional and movement trainer dedicated to creating and implementing innovative engagement and communication strategies that build online communities and campaigns. Vanessa currently works at **Amnesty International USA **as the Director of Marketing and Communications, where she scales the organization's narrative and brand strategy while optimizing supporter recruitment, engagement, and retention.  Vanessa has held senior roles at **Green Peace, Stand.Earth, Caring Across Generations and SEIU 1021**   **STEVE ANDERSON (HOST)** *Founder, New/Mode* Steve is recognized as a leader in strategic civic engagement and digital advocacy. He founded New/Mode to help those working on the most important issues of our time to build power and win their campaigns.  Steve is a passionate advocate for authentic and impactful civic engagement tactics. Before New/Mode, Steve founded the award-winning digital rights organization OpenMedia, growing it to over a million active supporters worldwide in less than 5 years. ## Download the training recording now! Interested in unlocking the secrets of digital engagement and learning how to build and mobilize power for your campaigns? Don't miss this opportunity to enhance your digital advocacy skills—download the webinar recording now! [Download the recording here](https://hubs.li/Q02DrPX00) [![V2 Blogemail Header (31)](https://www.newmode.net/hs-fs/hubfs/V2%20Blogemail%20Header%20(31).png?width=640&height=379&name=V2%20Blogemail%20Header%20(31).png) ](https://impact.newmode.net/launch)   [Digital Advocacy](https://www.newmode.net/blog/tag/digital-advocacy) [Climate Change](https://www.newmode.net/blog/tag/climate-change) [Campaign](https://www.newmode.net/blog/tag/campaign) [Webinar](https://www.newmode.net/blog/tag/webinar) [Featured](https://www.newmode.net/blog/tag/featured) [Advocacy Strategy](https://www.newmode.net/blog/tag/advocacy-strategy) [Digital Strategy](https://www.newmode.net/blog/tag/digital-strategy) [Campaign Strategy](https://www.newmode.net/blog/tag/campaign-strategy) [Organizing Strategies](https://www.newmode.net/blog/tag/organizing-strategies) [V2](https://www.newmode.net/blog/tag/v2) [![Steve Anderson](https://cdn2.hubspot.net/hub/2288048/hubfs/NewMode_March2020_Theme/images/steve_anderson.png?width=160&height=160&length=200&name=steve_anderson.png) ](https://www.newmode.net/blog/author/steve-anderson) Written by ## [Steve Anderson](https://www.newmode.net/blog/author/steve-anderson) #### Steve Anderson is the co-founder and chief strategist for New/Mode — a values-based platform that provides targeted online engagement tools. https://NewMode.net ## More From New/Mode Blog #### More on V2 from New/Mode Blog #### More on V2 from New/Mode Blog ### [The Social Media Advocacy Flywheel: What High-Performing Campaigns Have Figured Out](https://www.newmode.net/blog/the-social-media-advocacy-flywheel-what-high-performing-campaigns-have-figured-out) [![Steve Anderson](https://cdn2.hubspot.net/hub/2288048/hubfs/NewMode_March2020_Theme/images/steve_anderson.png?width=40&height=40&name=steve_anderson.png) ](https://www.newmode.net/blog/author/steve-anderson) [Steve Anderson](https://www.newmode.net/blog/author/steve-anderson) in [New/Mode Blog](https://www.newmode.net/blog) Jun 23 #### More on V2 from New/Mode Blog #### More on V2 from New/Mode Blog ### [Why Many GOTV Strategies Fail Before They Even Start (And How to Fix It)](https://www.newmode.net/blog/why-most-gotv-strategies-fail-before-they-even-start-and-how-to-fix-it) [![Jessica Currie](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///ywAAAAAAQABAAACAUwAOw==) ](https://www.newmode.net/blog/author/jessica-currie) [Jessica Currie](https://www.newmode.net/blog/author/jessica-currie) in [New/Mode Blog](https://www.newmode.net/blog) May 26 #### More on V2 from New/Mode Blog #### More on V2 from New/Mode Blog ### [Newsletter - March Edition](https://www.newmode.net/blog/newsletter-march-edition) [![Jessica Currie](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///ywAAAAAAQABAAACAUwAOw==) ](https://www.newmode.net/blog/author/jessica-currie) [Jessica Currie](https://www.newmode.net/blog/author/jessica-currie) in [New/Mode Blog](https://www.newmode.net/blog) Mar 19 ![](https://px.ads.linkedin.com/collect/?pid=1941068&fmt=gif) ![](https://px.ads.linkedin.com/collect/?pid=1941068&fmt=gif) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Steve Anderson", "url" : "https://www.newmode.net/blog/author/steve-anderson" }, "dateModified" : "2025-07-08T22:43:04.607Z", "datePublished" : "2024-06-27T00:06:54.000Z", "headline" : "Master Digital Engagement: Build and Mobilize Power for Your Campaigns", "image" : [ "https://www.newmode.net/hubfs/free%20training%20session.%20Learn%20how%20to%20use%20digital%20engagement%20to%20build%20and%20mobilize%20power%20(1).jpg" ], "mainEntityOfPage" : { "@id" : "https://www.newmode.net/blog/webinar-recording-how-to-use-digital-engagement-to-build-and-mobilize-power", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.newmode.net/hubfs/Primary-Full-Horizonta-2.png" }, "name" : "New/Mode" } } ```