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Skilling Up on SMS: Best Practices for Campaigners

March 3, 2020
1:00 p.m. EST
Betty Won, Stratcom
Natasha Madison, New/Mode

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2020/03/03 1:00 PM EST

You’ve mastered email and social media engagement — but are you ready to reach your supporters by text? Learn how New/Mode and Stratcom are helping progressive organizations around the world use SMS actions for fundraising, increasing event turnout, member engagement, GOTV, acquisition, and more. Whether you’re a huge international NGO or a scrappy start-up, if you want to see record-breaking conversions on your campaigns, this training is for you. [40 mins + Q&A]


The difference between peer-to-peer, broadcast, text, chatbots, and more — and when to use each to meet your campaign goals.


How to personalize your campaign and your call to action to meet your audience where they are.


Case studies of super inspiring campaigns in the US, Canada, and UK.

About The Trainers

Betty Won
Senior Engagement Specialist, Stratcom

Betty Won is the Senior Engagement Specialist at Stratcom. In her role, Betty strategizes, executes and manages Stratcom’s SMS-based offerings, including text banking, peer-to-peer texting and text broadcasting. She has helped charities and nonprofits deploy text messaging campaigns at scale for fundraising, engagement and lead generation.

 Before joining the Stratcom team, Betty primarily focused on community outreach and political organizing. She served as the chair of Project Organize, a group of community organizers and trainers based in Toronto, and was a board member for the Institute of Change Leaders at Ryerson University.

Natasha Madison
Director of Community and Partnerships, New/Mode

Natasha is building a strong and supportive ecosystem of empowered campaigners, technology providers, expert strategists and movement partners. 

Prior to joining New/Mode, Natasha was the Digital Director at cStreet Campaigns where she helped labour, NGO and political clients build progressive movements across Canada, the US and Australia. Previously, Natasha worked in leadership roles with Canadian Women's Foundation, Canadian Youth Business Foundation and CUSO International. Natasha is also NationBuilder Expert certified, and was one of the first trainers in Canada for the popular P2P texting platform, Hustle. 

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