Top Digital Advocacy Tools for Nonprofits: How to Build Power & Drive Change Online

In today’s fast-moving world, change doesn't just happen—it’s organized. For nonprofits, organizing means having the right digital tools to empower communities, influence policy, and establish lasting impact.

If you’re a nonprofit or grassroots organization looking to level up your digital advocacy game, you’re in the right place. Below, we’ll walk through what to look for in a digital advocacy platform and why mission-driven campaigns around the world trust New/Mode.

What Are Digital Advocacy Tools?

Digital advocacy tools are software platforms that enable organizations to engage with supporters and influence decision-makers online. These tools allow you to:

• Write Letters to the Editor
• Collect contributions
• Call representatives
• Launch petitions and email campaigns.
• Connect supporters with elected officials.
• Track impact and supporter data in real time

Think of it as your digital megaphone, which helps you reach more decision-makers with greater influence in less time.

Why Nonprofits Need Digital Advocacy Tools

Whether you’re fighting for climate justice, housing rights, education, or equity, digital advocacy platforms can help your team:

✅ Respond faster to political moments
✅ Reach the right decision-makers
✅ Turn one-time supporters into long-term advocates
✅ Build pressure across multiple channels

Without these tools, nonprofits are left relying on social media algorithms or outdated email blasts that fail to drive action.

Key Features to Look for in a Digital Advocacy Platform

When choosing a tool, look for:

• Multi-channel Actions: Email-to-target, click-to-call, call tool, and letters to the editor

• Geo-targeting: Match supporters to their elected officials automatically

• Data integrations: Sync with CRMs like NationBuilder, Salesforce, or Action Network

• Accessibility & localization: Support for multiple languages and screen readers

• Impact tracking: Real-time analytics on who took action and where pressure is building

Why Organizations Choose New/Mode

New/Mode is built by campaigners, for campaigners. We work with hundreds of progressive nonprofits, unions, and advocacy groups across North America and beyond.

Here’s what makes New/Mode stand out:

💥 Multi-Channel Power: Let your supporters email, call, tweet, and publish letters—without ever leaving your action page.

📍 Localized Pressure: Automatically connect people to their local, state/provincial, or federal representatives.

📈 Built-in Analytics: Track engagement, identify power users, and optimize your campaign over time.

🔗 Seamless Integrations: Works with the tools you already use—like NationBuilder, Salesforce, and more.

🔊 Campaigner Support: Our team has your back with onboarding, strategy, and technical support from real organizers.

Case Study: How One Campaign Mobilized Thousands

When ICE raids threatened immigrant communities in California, grassroots organizers at PICO California sprang into action.

Using New/Mode, they launched a rapid-response letter campaign targeting local officials and mobilized over 20,000 constituents in just days. The campaign gained national media coverage and contributed to key local policy wins.

That’s the power of a well-timed digital advocacy campaign, with the right tools behind it.

Ready to Launch Your Campaign?

You don’t need to be a digital expert to run a robust campaign. You need the right tool and a clear message.

👉 Get started with New/Mode for free
or
📅 Book a demo with our team

Together, we can make sure every voice is heard and every action counts.

Further Reading 

Change.org vs New/Mode: Which Platform Drives Real Change in 2025?

Empowering Grassroots Movements: How New/Mode Drives Policy Change

The Ultimate Guide to Online Activism