Ah, summer.
The sun is out, the emails are (slightly) slower, and campaigners everywhere are catching their breath. But just because the halls of power quiet down doesn’t mean your movement has to.
Summer is the perfect time to plant seeds for impact.
Here are seven productive and easy ways to boost your campaign this summer:
Connect your issue to seasonal realities (e.g., housing insecurity in heat waves, climate action during wildfire season)
Reference upcoming legislative recesses or committee sessions
Highlight that while decision-makers may be on vacation, your community can’t afford to pause
Examples:
“While Parliament is out, our voices stay in the streets.”
“Extreme heat is here - demand urgent housing policy reform.”
“Summer is not a break for families facing injustice. Let’s act now.”
This tone builds urgency without sounding alarmist, and reinforces that advocacy is a year-round commitment.
You don’t need to go big to make an impact.
Try a:
Quick email-to-rep action
“Letter to the Editor” weekend blitz
Click-to-call targeting a summer committee session
Micro-campaigns = low lift + easy to get new supporters involved
Set yourself up for a strong fall push.
Remove bounced or unengaged contacts
Tag active supporters
Segment by past actions or region
Test a Reels video for your next action
Try a new action type (like Click-to-Call)
Launch a “Supporter Story” series on Instagram or BlueSky
Need inspiration? Check out our 5-Minute Advocacy Campaign Blueprint to map it all out fast.
Start your free campaign today
Further Beach Reading
The Importance of Advocacy and Power Building in the Summer
Turn Social Media Likes into Real-world Change
10 Proven Strategies for Effective Grassroots Advocacy