New/Mode Blog

☀️ Your Summer of Action: 7 Ways to Recharge Your Movement This Season

Written by Jessica Currie | Jun 20, 2025 12:10:30 AM

Ah, summer.

The sun is out, the emails are (slightly) slower, and campaigners everywhere are catching their breath. But just because the halls of power quiet down doesn’t mean your movement has to.

Summer is the perfect time to plant seeds for impact. 

Here are seven productive and easy ways to boost your campaign this summer ☀️🌱

1.  Refresh Your Campaign with Seasonal Messaging

Tie your cause to what people are thinking about right now:

Use this time to:

  • Connect your issue to seasonal realities (e.g., housing insecurity in heat waves, climate action during wildfire season)

  • Reference upcoming legislative recesses or committee sessions

  • Highlight that while decision-makers may be on vacation, your community can’t afford to pause

🎯 Examples:

  • “While Parliament is out, our voices stay in the streets.”

  • “Extreme heat is here - demand urgent housing policy reform.”

  • “Summer is not a break for families facing injustice. Let’s act now.”

This tone builds urgency without sounding alarmist, and reinforces that advocacy is a year-round commitment.

2. 🏕️ Launch a Micro-Campaign

You don’t need to go big to make an impact.

Try a:

🎯 Micro-campaigns = low lift + easy to get new supporters involved

3. 🌊 Clean Up Your Data (Poolside Optional)

Set yourself up for a strong fall push.

  • Remove bounced or unengaged contacts

  • Tag active supporters

  • Segment by past actions or region

4. 🎉 Try Something New

Summer = safe space to experiment.

  • Test a Reels video for your next action

  • Try a new action type (like Click-to-Call)

  • Launch a “Supporter Story” series on Instagram or BlueSky


    5.  📅 Plan for Fall (Yes, Already)

    Pull out your calendar and pencil in:

    • Election dates, committee hearings, or budget releases

    • Coalition partner events

    • Big organizing moments (Constitution Day, Indigenous Peoples Day, etc.)

    🧠 Need inspiration? Check out our 5-Minute Advocacy Campaign Blueprint to map it all out fast.


    6. 🍦 Offer a Freebie to Supporters

    Say thanks + boost morale:

    • Digital badge (" Top Supporter!”)

    • Local small business gift card raffle

    • Early access to an event or campaign sneak peek

    👏 Keep it low-cost, high-heart.

7. 🔥 Start a Free Campaign on New/Mode

If your movement needs momentum, we’ve got the match.

  • Use email-to-target, click-to-call, or LTE tools

  • Target reps in summer committee sessions

👉 Start your free campaign today

TL;DR: Sunshine = Strategy

Summer’s not a slowdown, it’s a launchpad for the next big wave of action. Whether you’re building petitions poolside or mapping calls from a cabin, every little action adds up.

Further Beach Reading 

The Importance of Advocacy and Power Building in the Summer

Turn Social Media Likes into Real-world Change

10 Proven Strategies for Effective Grassroots Advocacy