--- title: Personalized, principled digital work in a crowded online space description: How do we harness a digital-first approach that has a real impact on the ground? How can digital-first approaches be more accountable to communities... image: https://www.newmode.net/hubfs/webinar%20screenshot%20principled%20digital%20work%20online.png --- Some additional information in one line [New/Mode](https://www.newmode.net/blog/author/new-mode) #### New/Mode’s advocacy & civic engagement platform helps… # Webinar: Personalized, principled digital work in a crowded online space [![New/Mode](https://www.newmode.net/hs-fs/hubfs/NewMode_March2020_Theme/images/newmode.jpeg?width=80&height=80&name=newmode.jpeg) ](https://www.newmode.net/blog/author/new-mode) [New/Mode](https://www.newmode.net/blog/author/new-mode) Sep 12, 2018 *How do we harness a digital-first approach that has a real impact on the ground? How can digital-first approaches be more accountable to communities and coalitions on the ground?* [![webinar screenshot principled digital work online](https://www.newmode.net/hs-fs/hubfs/webinar%20screenshot%20principled%20digital%20work%20online.png?width=645&name=webinar%20screenshot%20principled%20digital%20work%20online.png)](https://www.newmode.net/webinar-principled-digital-work) *[Watch the recorded webinar here](https://www.newmode.net/webinars/personaldigital-recording).* By structuring our departments to take an accountable, digital everywhere approach to online organizing –and genuinely communicating with our lists– we can win more and bring more people into our movements. **Vanessa Tsimoyianis-Butterworth**, digital lead at [The Leap](https://theleap.org/), walked us through how to develop principles for your digital communications that align with the same strong values you hold when building and maintaining offline relationships. We discussed the downsides of blasting out one-way emails or texts to big lists, and the upsides of thinking through creative ways to have personal conversations with a bunch of supporters at the same time. We talked about using data and digital tools in a way that ensures that you’re having the right conversation, with the right person, at the right time while expanding your reach and relationships. And, lastly, we ran through how to build a team that reflects the digital principles you’ve developed. *[Watch the recorded webinar here](https://www.newmode.net/webinars/personaldigital-recording).* **Learning Outcomes:** - How to be accountable to your staff, allies, supporters and communities on the ground when you’re organizing online. - The ins-and-outs of robust online and offline supporter engagement to build super power on the ground. - Why we need to spend time on solid supporter acquisition and hybrid (online/offline) engagement. - The allocation of resources and roles for “digital” work at your organization. - Where we want “digital” departments to be in 5 years. **Who is this webinar for?** - Digital managers and directors - People who want to build a 2–5 year digital program - Anyone interested in developing robust digital strategy that wins and steps us further away from the non-profit industrial complex *[Watch the recorded webinar here](https://www.newmode.net/webinars/personaldigital-recording).* # Trainer: Vanessa Tsimoyianis-Butterworth *"I currently work as the digital department lead at The Leap, a US/Canada organization founded by Naomi Klein and Avi Lewis. We work to build a low-carbon, care economy with bridging movement building with popular education. I also do digital, communication and direct action strategy consulting and contracting with grassroots groups and ENGOs across the US and Canada."* [Advocacy](https://www.newmode.net/blog/tag/advocacy) [USA](https://www.newmode.net/blog/tag/usa) [US](https://www.newmode.net/blog/tag/us) [Webinar](https://www.newmode.net/blog/tag/webinar) [Digital Strategy](https://www.newmode.net/blog/tag/digital-strategy) [Nonprofit Marketing](https://www.newmode.net/blog/tag/nonprofit-marketing) [Campaign Strategy](https://www.newmode.net/blog/tag/campaign-strategy) [Canada](https://www.newmode.net/blog/tag/canada) [![New/Mode](https://cdn2.hubspot.net/hub/2288048/hubfs/NewMode_March2020_Theme/images/newmode.jpeg?width=160&height=160&length=200&name=newmode.jpeg) ](https://www.newmode.net/blog/author/new-mode) Written by ## [New/Mode](https://www.newmode.net/blog/author/new-mode) #### New/Mode’s advocacy & civic engagement platform helps causes, orgs and movements activate grassroots power, reach decision-makers and win campaigns. ## More From New/Mode Blog #### More on Canada from New/Mode Blog #### More on Canada from New/Mode Blog ### [Advocacy engagement is getting harder in 2026. Here’s what to do about it.](https://www.newmode.net/blog/advocacy-engagement-is-getting-harder-in-2026.-heres-what-to-do-about-it) [![Steve Anderson](https://cdn2.hubspot.net/hub/2288048/hubfs/NewMode_March2020_Theme/images/steve_anderson.png?width=40&height=40&name=steve_anderson.png) ](https://www.newmode.net/blog/author/steve-anderson) [Steve Anderson](https://www.newmode.net/blog/author/steve-anderson) in [New/Mode Blog](https://www.newmode.net/blog) Mar 18 #### More on Canada from New/Mode Blog #### More on Canada from New/Mode Blog ### [How AccessBC Won Free Contraception in British Columbia | Case Study](https://www.newmode.net/blog/accessbc-free-contraception-case-study) [![Jessica Currie](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///ywAAAAAAQABAAACAUwAOw==) ](https://www.newmode.net/blog/author/jessica-currie) [Jessica Currie](https://www.newmode.net/blog/author/jessica-currie) in [New/Mode Blog](https://www.newmode.net/blog) Mar 5 #### More on Canada from New/Mode Blog #### More on Canada from New/Mode Blog ### [Office Hours - How to Reach Decision Makers With Social Media Advocacy](https://www.newmode.net/blog/latest-office-hours-what-is-social-media-advocacy-watch-the-walkthrough-and-learn-how-to-reach-decision-makers-online) [![Jessica Currie](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///ywAAAAAAQABAAACAUwAOw==) ](https://www.newmode.net/blog/author/jessica-currie) [Jessica Currie](https://www.newmode.net/blog/author/jessica-currie) in [New/Mode Blog](https://www.newmode.net/blog) Mar 2 ![](https://px.ads.linkedin.com/collect/?pid=1941068&fmt=gif) ![](https://px.ads.linkedin.com/collect/?pid=1941068&fmt=gif) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "New/Mode", "url" : "https://www.newmode.net/blog/author/new-mode" }, "dateModified" : "2022-03-31T03:35:40.340Z", "datePublished" : "2018-09-12T16:50:00.000Z", "headline" : "Personalized, principled digital work in a crowded online space", "image" : [ "https://www.newmode.net/hubfs/webinar%20screenshot%20principled%20digital%20work%20online.png" ], "mainEntityOfPage" : { "@id" : "https://www.newmode.net/blog/live-webinar-how-to-do-personalized-and-principled-digital-work-in-an-increasingly-crowded-online-f1b233bb3472", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.newmode.net/hubfs/Primary-Full-Horizonta-2.png" }, "name" : "New/Mode" } } ```