In today's digital age, gathering support for your advocacy campaign is more accessible than ever. Whether you're new to digital advocacy or a seasoned campaigner, here are five proven strategies to boost your supporter base and drive meaningful change.

1. Engage in Online Communities

Online communities are a goldmine for finding like-minded supporters:

• Tap into text message and WhatApp groups: Share the campaign with your contacts and groups via text message and WhatsApp. This is probably the most powerful avenue of outreach individuals have right now.  
• Join Relevant Groups: Participate in Facebook groups, Reddit forums, and other online communities related to your cause. Share your petition and engage in meaningful conversations.
• Connect with Supportive Organizations: Think about  mailing lists you could share the campaign with such as those associated with a school, parent groups, college or community group.  

2. Leverage Social Media

Social media platforms are powerful tools for spreading your message far and wide. Here’s how you can maximize your impact:

• Share Strategically: Post your campaign on your social media profiles and encourage your followers to share it. Utilize New/Mode’s easy-to-use social media sharing tools to post directly to Facebook and Twitter. Consistent sharing keeps your cause in the spotlight.
• Engage with Influencers: Identify and reach out to social media influencers who align with your cause. Start with more accessible influencers such as those who have more than the average number of follower that might support your cause. 
• Use Social Media Ads: You can purchase social media ads to help you get more visibility on social media.  Or, contribute the the post-action donation form on your New/Mode Action and our advertising guru will place effects ads for you. 

3. Mobilize Your Email List

Email remains one of the most effective ways to gather support. Here’s how to make the most of it:

• Personalize Your Messages: Craft compelling, personalized emails to your contacts. Share your passion for the cause and explain how their support can make a difference.  Most email services include an address book. Email any contacts you find that might find your campaign compelling. 
• Utilize Email Campaign Tools: Use New/Mode’s email tool to invite those who have already taken action in your campaign. A "campaign progress update" is a great way to get your supporters sharing your campaign.
• Call to Action: Always include a clear call to action in your emails, such as signing the petition or sharing with friends.  As a general rule only include one call to action per email. 
  
  

4. Local Events

While digital tools are essential, don’t underestimate the power of in-person engagement:

• Promote your Campaign at Existing Events: Go to local events and simply ask attendees if they will take action on your New/Mode campaign via your phone, table or laptop. Search Eventbrite and Facebook for social cause events in your area. Or just ask friends and acquaintances to join your campaign at personal gatherings you attend.  
• Plan High-Impact Events: Host events in high-traffic areas like public libraries, college campuses, or community centers. These locations offer excellent opportunities to gather signatures and raise awareness.
• Collaborate with Local Businesses: Partner with local shops and businesses that support your cause. They can provide venues, promote your campaign, or even contribute resources.
• Leverage Local Media: Invite local media to cover your events. Media coverage can attract more attention and lend credibility to your campaign.

5. Regularly Update Your Supporters

Keeping your supporters informed and engaged is crucial for maintaining momentum:

• Send Regular Updates: Use New/Mode’s tools to send updates about your campaign’s progress. Share milestones, media coverage, and success stories to keep supporters motivated.
• Ask for Continued Support: In each update, include specific actions supporters can take, such as sharing the petition, attending events, or contacting decision-makers.
• Acknowledge Contributions: Recognize and thank your supporters for their contributions. Highlighting their impact can encourage ongoing engagement and support.

By implementing these strategies, you can significantly expand your supporter base and drive your digital advocacy campaign toward success. Remember, every signature counts, and every supporter brings you one step closer to achieving your goals. Let's harness the power of digital advocacy and make a real difference together!