How to do personalized and principled digital work in an increasingly crowded online space

Couldn't make the live webinar? No problem.
Register to watch now.

(70 minutes including audience Q&A)

By structuring our departments to take an accountable, digital everywhere approach to online organizing –and genuinely communicating with our lists– we can win more and bring more people into our movements. 

We’ll walk through how to develop principles for your digital communications that align with the same strong values you hold when building and maintaining offline relationships.

We’ll discuss the downsides of blasting out one-way emails or texts to big lists and the upsides to thinking through creative ways to have personal conversations with a bunch of supporters at the same time.

We’ll talk about using data and digital tools in a way that ensures that you’re having the right conversation, with the right person, at the right time while expanding your reach and relationships. And, lastly, we’ll run through how to build a team that reflects the digital principles you’ve developed.

Who is this webinar for?

• Digital managers and directors
• People who want to build a 2-5 year digital program
• Anyone interested in developing robust digital strategy that wins and stepping further away from the non-profit industrial complex.
  

Trainer: Vanessa Tsimoyianis-Butterworth

"I currently work as the digital department lead at The Leap, a US/Canada organization founded by Naomi Klein and Avi Lewis. We work to build a low-carbon, care economy with bridging movement building with popular education. I also do digital, communication and direct action strategy consulting and contracting with grassroots groups and ENGOs across the US and Canada."