How to use digital engagement to build power behind your campaign

Vanessa Serna (Trainer)

Director of Marketing and Communications, Amnesty International USA

Vanessa Serna is a long-time digicomms professional and movement trainer dedicated to creating and implementing innovative engagement and communication strategies that build online communities and campaigns.

Vanessa currently works at Amnesty International USA as the Director of Marketing and Communications, where she scales the organization's narrative and brand strategy while optimizing supporter recruitment, engagement, and retention.

Vanessa has held senior roles at Green Peace, Stand.Earth, Caring Across Generations and SEIU 1021

Steve Anderson (Host)

Founder, New/Mode

Steve is recognized as a leader in strategic civic engagement and digital advocacy. He founded New/Mode to help those working on the most important issues of our time to build power and win their campaigns.

Steve is a passionate advocate for authentic and impactful civic engagement tactics.

Before New/Mode, Steve founded the award-winning digital rights organization OpenMedia, growing it to over a million active supporters worldwide in less than 5 years.

FREE TRAINING

Free Training: How to Use Digital Engagement to Build and Mobilize Power

Fill out the form to get a recording of the training!

Get hands on training from a digital campaigning expert who has worked at Greenpeace, Caring Across Generations, Stand.Earth, SEIU 1021 and Amnesty International USA. In this 45-minute training, we'll run through the ins and out of using "engagement strategy" to build power for your campaign.

Embrace strategic digital engagement.

Build supporter relationships and commitment over time.

Turn online relationships into power

About The Trainer and Host