Campaign Engagement Checklist

Does your campaign make the grade?

This Campaign Engagement Checklist was developed from decades of experience leading advocacy campaigns across the globe, plus a detailed review of successful campaigns and recent civic engagement studies.

As a campaigner, digital organizer, social media manager or nonprofit leader, use this worksheet to deepen engagement with your community by: 

1. Learning more about the five principles of engagement
2. Evaluate your progress against each principle
3. Document your action items and next steps

The Campaign Engagement Checklist also helps you explore: 

• Why your theory of change matters
• How to celebrate small wins
• Giving your community members control
• Deepening engagement with every communication