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Sunrise Movement

How a youth-led movement mobilized tens of thousands on climate – including Congress

The Issue

On October 8, 2018, the United Nations issued a dire message on climate change. We have 12-years to curb carbon-emissions, or else.

Now, a group of young activists is putting climate change at the top of the post mid-term agenda, and backing a bold new plan from Representative-Elect Alexandria Ocasio-Cortez called the Green New Deal. 

The Challenge

The global conversation about climate change and carbon reduction is growing. But, key Representatives and House leadership still needed an added push to support a plan that would transform the economy and our society – fast enough to stop the climate crisis. 

Sunrise Image from Twitter

Multi-Channel Engagement

Sunrise Movement embraced a multi-channel engagement strategy, offering supporters options to Tweet @, email or call key Representatives, House leadership and party leadership with one clear ask: Will you support the resolution to form a select committee for a Green New Deal?

ImageThe average conversion rate for a traditional landing page is 2.35 percent ("exceptional" is 11% or higher).

Sunrise's average conversion rate across all tools (email, call and Tweet) was 47.3%, demonstrating that issue-based actions are effective for both: 

  • Growing a new community of supporters.
  • Deepening engagement with existing supporters and moving them to take a next action.  

Online action-takers were then invited to send letters to editors of local papers and show up for Days of Action in Washington, D.C. Over a short two-weeks, hundreds of young people sat-in at Nancy Pelosi’s office, and thousands of people visited their Representatives for a Green New Deal.  

Impact

As of December 18, 2018, 40 Representatives support Alexandria Ocasio-Cortez’s proposal for a Select Committee on a Green New Deal.

Stay tuned! There are just days left to set the 2019 agenda for Congress and make sure a Green New Deal is part of it.

Call Key Representatives (Sunrise Movement)
Tweet @ Key Congressional Leaders (Sunrise Movement)

Learn more about Multi-Channel Engagement

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Campaign Results

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2,279

Tweets @ reps in support of #GreenNewDeal

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2,016

Calls to reps, congressional and party leaders

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1,000+

People sit-in at Congress

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40 

Reps back a select committee for #GreenNewDeal