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Building Momentum: How to Activate Supporters Ahead of Your Next Election

A free guide & case study for campaigners

The perennial challenge for political parties, candidates and advocacy groups alike is in trying to get supporters to actively engage with your message or cause. The key to winning the hearts and minds of the public lies in an organization’s ability to motivate and mobilize core supporters.

The aim of this guide is to give you actionable steps to activate your network. Here, we take you through key learnings from campaigners around the world: 

  • Who are your supporters?
  • Connecting with your supporters
  • What motivates them? 
  • Interest mapping
  • Making it fun, and more! 

This guide was developed collaboratively by Ecanvasser and New/Mode.