Advocacy data tells you…
Organizing data tells you…
Together you can…
Which actions each supporter took, and how often
Where they live
Find your most active supporters in the districts you’re targeting
Which issues they care about
Who lives in their community
Match your message to the community
How much they share and engage online
Their history of giving and voting
Spot your future leaders and donors
Which channels bring people in
Where your field team can reach them
Put your canvassers and ad budget where they’ll have the most effect
Who’s in the room